A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics.
Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI.
The fierce growth of data and insights on the web has by no means lessened the interest for Social Media Analytics, making the hot topic of today “Big Data”.
My presentation below is yours for the reading. Beneath the presentation I’ve attached a few comments to the slides as some of them might not be self-explanatory ;-)
Slide 1-6: The introduction of Mindjumpers
Slide 7: The simple definition of Social Media or let’s just call it “Online Social Technologies That Facilitate Interaction Between People”
Slide 8: What is “Big Data”?
Slide 9: Social Data – it’s a revolution or at least a high growth evolution
Slide 10: Discussing the buzz words on the way to defining Social Analytics
Slide 11-13: Reference to a recent white paper by Awareness inc. on the topic, providing a definition of the topic
Slide 14: My dream strategic dashboard for Social Analytics (thorough explanation to come in another blog post – stay tuned!)
Slide 15-19: Before analytics can provide any value, we need to have a clear strategy and clear objectives, targets and KPI´s. We start out by talking about the value proposition of Social Media.
Slide 20-23: Going a bit back to the strategic analytic dashboard, giving examples on buzz tracking, platform API, social profiling and campaign performance measurement.
Slide 24-25: Some KPI measurements developed in the previously mentioned white paper by Awareness inc.
Slide 26: Discussing reporting – What, How, Why and to Whom should the data and insights in the organization be delivered.
That’s about it! Please share your thoughts and comments on this exceedingly relevant topic.