An aspect of social media that is often overlooked, is its role in the evolution of storytelling. Social media have made us all to storytellers. Telling a story about ourselves through social media plays a crucial role, not only for the way in which others perceive us, but also, interestingly, for how our own lives are preserved. For example, our Facebook and Twitter accounts are a place for our storytelling, where we tell our own life stories through pictures, videos and words.
Another important element that helps in storytelling is the new Facebook Timeline both for individuals as well as for brands. We have already elaborated about it on our blog.
Brands using storytelling
Brands or individuals that have been successful in social media are those that are able to tell the best stories through digital means, in the most interesting ways.
Brands also use social media for building up a more complete history of themselves accompanied by the right element of entertainment. One of the recent cases of how to make use of storytelling through Facebook Timeline is a case by Fanta. This case shows great involvement of fans, increased engagement on the page as well as encouragement for fans to explore Fanta’s brand story through their Timeline.
The visual importance of the stories we tell about ourselves must not be overlooked. This is where Facebook plays an important role.
How content is crafted and presented is a huge determinant of its social success. So how do you relate it to the reader so that it resonates and ideally motivates them to retell the story and spread the word?
Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks.
1. Tap user-generated content. Social media has recently seen a spurt in content from community members, fans and not to miss bloggers. But in order to use it to your benefit, it is a good idea to filter it and use it to your advantage.
2. Make content personal. It is good to talk about why you’re discussing a topic, and why it is important to your brand. It is important for the community to know the reason why you decided to create this particular piece of content; share that motivation with the audience so they know why they should care about it too.
3. Respond to news content. If a story is happening that will affect your audience, it is always good to write about it with a spin that’s specific to your industry. This makes it more personal, relevant, and helpful for your readers.
4. Use real life examples. It is good to produce case studies and highlight your customers’ experiences. Find people who are doing it right, even if they’re not in your network (a great way to make new friends in your industry, by the way!) If you can’t find a real life example, create a case in which you write your own characters who reflect your audience’s persona. Bringing your content into real life scenarios will have a bigger impact on your readers that makes your content more likely to be shared.
5. Talk like a human. It is important to talk like a human being; respond, react and hold conversations. This helps in creating meaningful relationships with people.
So, what appeals to you the most in the art of storytelling?