Guest post written by Emma Tomlinson, who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands.

Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

With this development, search engine optimisation has evolved yet again, as it always does with any advancement on the Web.

If you are one of those corporate individuals, who want to boost their business through social media, this progress only means that you have to keep up with it or you may end up behind the times. With that said, take the following aspects into mind while creating your Google+ page.

Profile – You will notice that your profile page has several fields; the key is to fill out as many of these as possible. Now, you do not have to work on it within a day. Instead, take your time and do not forget to add any new information.

When it comes to the “About” section, make sure that it includes relevant details about you or your company since Google search results use a line or two as a snippet or meta description.

Tagline – Try to keep it within 30 characters. This way, there are no missing words on the pop-ups containing it.

Circles – You have to know that the number of Circles you are in has a positive impact on optimising your profile page because it shows Google that you are authoritative and worthwhile.

Posts – If you want to put up an article or any content, make it visible to the public. You would not be endorsing your page if you keep your information private.

Influence – Expand your connections by joining the Google+ community in various networks; this way, Google’s search engine spiders will find your Page appealing.

Additionally, create posts regularly and remember to “tag” other members.

AdWords – Link your Page to these, so you can keep on adding +1 count to your ads.

+1 Buttons – Make sure you add your official website, webpages, e-mail newsletters, and blog with these to get the count mentioned previously.

Links – You can direct other Google+ users to your company’s site by putting its URL in the “Website” and “About” sections. Doing this will also help your Page qualify for Direct Connect – confirms that your profile is indeed official.

When you follow these ideas, you can keep your social network active. In return, your influence will grow steadily.

As a final tip, do not forget to use other social media strategies too.

Similar Posts:

    None Found

Be Sociable, Share!

30 Responses to “SEO Strategies: Optimisation Ideas for Your Google+ Page”

  1. Anonymous says:

    Thanks, that’s a lot of information in a compact format – good for small businesses to take on the important information without spending too much time wading through studies.

  2. [...] SEO Strategies: Optimisation Ideas for Your Google+ Page … Filed under: SEO Tips, bristol, development, internet, king, major, official, search, seo, social, stumbleupon, traffic, world [...]

  3. seo services says:

    Most of the SEO companies incorporate suitable methods for optimization including search term research, fantastic research, sound routing, web page maintenance, web page achievement and statistic to track performance, promotion and convenience designs, seo reports, along with content development and web developing services.
     

  4. drum kits says:

    SEO Outsourcing India in spite of being a professional seo company provides a healthy relation between the client & the programmer so that the needs are basically communicated thus helping the website’s development.

  5. seo services says:

    Internet Marketing is a way to promote your business on the Internet .The main objective of Internet marketing is to convey a company’s specifications and specializations to customers. A good Internet marketing company should conduct extensive research to provide desirable user content to existing and potential clients for selling goods, services and to advertise the benefits of the business.

  6. Search engine optimization is a great way for a business to get noticed. Businesses who appear high in search results receive a large amount of credibility and click through. The process of SEO also motivates businesses to build their social media presence and submit press releases.

  7. offsite seo but via white hat techniques will be the key factor for promotion 

  8. Coremetrics says:

    Social Media actually became important because of the number of people accessing it, in relation of social media to our business, basically, we just uses the social media’s popularity to the people to promote our products or what ever its that we are promoting

  9.  create a facebook fans page and promote it will ads and offers it will easily work

  10.  create a facebook fans page and promote it will ads and offers it will easily work

  11. SEO Tips

    1) Article Submission,

    2) Press Release Submission,

    3) Directory submission and Social bookmarking,

    4) Classified ads posting,

    5) Forums posting,

    6) Blog posting,

    7) Blogs commenting,

    8) Link wheel,

    9) Link exchange,

    10)Search engine submission,

    11)PPC,

    12)Affiliate marketing &

    13)Social networking.

  12. Target oriented viewers :Their main target is to increase viewers, who are very actively searching for product or service you are providin

  13. Sounds fabulous! I have recently been searching for information about this topic for ages and yours is the best I have discovered so far. And I’d like to say that I really like what you’re posting here.

  14. seo company australia says:

    aaaaaaaaaaaa

  15. I appreciate your strategies to optimized your website and provide a good traffic in any search engines. I’am thankful about it.

  16.  Sounds fabulous! I have recently been searching for information about this topic for ages and yours is the best I have discovered so far. And I’d like to say that I really like what you’re posting here.

  17. thanks for sharing this article. these are some good tips. 

  18. The goal of the linking strategy is to build up links to your companies website. These hyperlinks focus on professional traffic, or people who are considering your goods and services, which will turn to higher sales. The ability to evaluate hyperlinks and their principles was one reason that made the website The search engines, one of the market commanders online. 

  19. shony says:

    Hmmm…
     It sounds cool… As far as i think now a days facebook pages are more effective than it.. in the end of 2011 and early start of 2012 google+ make a huge effective but not now a days.. and one more point is that facebook has much more member than google+

  20.  as a target viewing many bots are also scale up the ranks and views

  21. Mary Kehl says:

    Every seo company should employ these simple Google+ strategies. Since the Panda and Penguin algorithm updates are already at working condition on finding search engine results, SEO’s must now give enough credit on doing social media.
     

  22. As a social media platform, Google Plus really sucks. The aesthetics are not so good. The overall web experience is dull. No wonder its users are dwarfed by Facebook, Twitter and LinkedIn. But as an SEO tool, Google Plus does well. That’s why we still used it because of the potential capability it has to increase search positioning and traffic.

  23. Mandy catez says:

    Social media can play a big part in your social marketing especially if you want to get organic results. seo philippines

  24. Joe anderson says:

    Google is really strict now but I strongly suggest that use organic SEO techniques for the better updates and rankings.

  25. Joe anderson says:

    Google is really strict now but I strongly suggest that use organic SEO techniques for the better updates and rankings.

  26. seo company says:

    SEO strategy with little outcomes. The right SEO strategy needs to make value throughout the lifetime of online business.

  27. Maximise Revenue says:

    Optimizing your website is not that easy job. you will consume a lot of time and thousands of backlinks just to see some improvements about your work.

  28. Dheeraj Rajpal says:

    This Google+ promotion tips can help one to improve presence of their business on Google plus. Not only Google plus help in increasing traffic at same time it help in improving ranking of website as Social media impact seo

  29. seo services says:

    SEO is a variety of various actions and steps that are targeted at getting higher positions for a website in major search engines. Seo is now expected for companies and companies that own websites and depend on them for their marketing and business requirements.

Leave a Reply

*