How Lowe’s Integrated Pinterest to Their Facebook Page
Last week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on.
Recently, we discovered that Lowe’s Home Improvement has started using it in a very unique way. In the following post, I will write about how Lowe Home Improvement integrated their Pinterest account with their Facebook page to increase fan engagement.
The Idea:
On Lowe’s Facebook page, different functions of Pinterest have been used to brands advantage. Lowes integrated Pinterest to their Facebook page, giving their users a chance to pin product images, podcast and featured boards with certain styles.
Lowes has allowed full functionality of Pinterest within the Facebook tab. The benefit of this is that users can now use Pinterest to pin and repin items without logging out of Facebook.
Result:
As a result of this, Lowe’s saw an increase of followers of their boards by up to 32 %. They have now reached over 3000 followers on their Pinterest account, with individual boards seeing an increase of followers of up to 62 %, showing the huge potential of integrating the two.
The fans loved the idea of using Pinterest along with Facebook, which led to increased engagement rate. This also enhanced the visual appeal of the page, so a lot of fans started spending more time on the page. They displayed different boards like ‘craft ideas’, ‘family projects’ and ‘outside home’ to encourage their fans to check out different products they had to offer.
Similar Posts:
Charu – Who built out Lowes Pinterest tabs? Did they do it in-house, hire an agency or is it a new 3rd party Facebook plug in?
Hi Valerie, Lowes used Virtue Social Relationship Management Platform to do so. Virtue is a US based agency. Hope this answers your question :) Best, Charu
Hello ! And do you have an idea of the price of this platform ? I really would like to do so but I have no budget…
[...] some brands are using Pinterest, some of the hottest and most followed brands on the site, and how others are incorporating Pinterest within their Facebook communities. Don’t forget to follow Meltwater Group’s very own [...]
Management-Plattform, dies zu tun. Die Tugend ist eine US-amerikanische Agentur. Hope this beantwortet Ihre Frage
great information and a worthy share
A great feature Facebook introduced is TALKING ABOUT THIS. This way you can see how interactive are your fans,are they worth at all.
Did you compare numbers or was there an original source (a press release or post from Lowe’s) with this data? I’ve seen it a few places and want to cite it for my blog post 5 Ways Lowe’s Integrates Facebook and Pinterest http://pinnablebusiness.com/5-ways-lowes-integrates-facebook-and-pinterest/
Thanks
Janet
PinAlerts.com cofounder
PinnnableBusiness.com
Hi Janet,
Thank you for your request. We’re sorry that we forgot to insert the link to our source in this particular post. The metrics were found via this article: http://therealtimereport.com/2012/03/19/pinterest-tab-on-facebook-lowes-sees-32-increase-in-followers/. But as you mention, these can be found in many articles without specifying who published the numbers from the Vitrue Social Relationship Management platform’s analytics feature.
Sorry that we can’t be of any further help in your hunt.
Brgds, Henriette
[...] page, and this let’s user pin and re-pin products and styles that they like to pinboards. Apart from increasing their follower count on Pinterest (by up to 32%), Lowe’s is now sitting on some valuable information about customer preferences and (no pun [...]