For an updated version of the recently launched Facebook features relevant for brands, please click here.
As Facebook Timeline for pages was launched on Feb 29th 2012, changes in guidelines for brand pages were also announced. All the brands planning to introduce Timeline need to adhere to these guidelines.
Although they do not explain much about the change in content policy, they clearly throw light on the new structural changes, especially the cover photo.
On our blog, we have already written about the new Timeline features. In the following, an excerpt on Facebook Timeline guidelines for brands will be presented.
Cover photo guidelines:
According to guidelines, all covers are public and anyone who visits the page can see it. A brand should not encourage fans or users to upload their cover image on personal Timelines. Hence, it is important to note that Facebook restricts the cover to be used as an advertising space. Cover images should also not be misleading or infringe on anyone else’s copyright. Therefore, brands are encouraged to design their own cover image.
Facebook has clearly laid down some guidelines for cover images. Cover images should not include:
- No price or offer information: Price or purchase information, such as “40% off” or “Download it on our-website.com”.
- No company information: Contact information such as a website address, email, mailing address, or general information should go in your page’s “About” section.
- No pointers to ‘Like’ or ‘Share': References to Facebook features or actions, such as ‘Like’ or ‘Share’ or an arrow pointing from the cover photo to any of these features.
- No calls to action: Such as “Get it now” or “Tell your friends.”
As evident from above-mentioned points, the cover should be seen as a space to increment storytelling and creative expression. It should not be treated as a hard sell or call to action spot.
For full information on Facebook guidelines and page terms, please click here.