For an updated version of the recently launched Facebook features relevant for brands, please click here.

As Facebook Timeline for pages was launched on Feb 29th 2012, changes in guidelines for brand pages were also announced. All the brands planning to introduce Timeline need to adhere to these guidelines.

Although they do not explain much about the change in content policy, they clearly throw light on the new structural changes, especially the cover photo.

On our blog, we have already written about the new Timeline features. In the following, an excerpt on Facebook Timeline guidelines for brands will be presented.

Cover photo guidelines:

According to guidelines, all covers are public and anyone who visits the page can see it. A brand should not encourage fans or users to upload their cover image on personal Timelines. Hence, it is important to note that Facebook restricts the cover to be used as an advertising space. Cover images should also not be misleading or infringe on anyone else’s copyright. Therefore, brands are encouraged to design their own cover image.

Facebook has clearly laid down some guidelines for cover images. Cover images should not include:

  • No price or offer information: Price or purchase information, such as “40% off” or “Download it on our-website.com”.
  • No company information: Contact information such as a website address, email, mailing address, or general information should go in your page’s “About” section.
  • No pointers to ‘Like’ or ‘Share’: References to Facebook features or actions, such as ‘Like’ or ‘Share’ or an arrow pointing from the cover photo to any of these features.
  • No calls to action: Such as “Get it now” or “Tell your friends.”

As evident from above-mentioned points, the cover should be seen as a space to increment storytelling and creative expression. It should not be treated as a hard sell or call to action spot.

For full information on Facebook guidelines and page terms, please click here.

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9 Responses to “New Facebook Guidelines For Brand’s Timeline”

  1. […] use the cover photo (the wide image that goes across the top of your Timeline). Charu Dwivedi at Mindjumnpers wrote a very clear post all about what you should avoid in order to fit in with the guidelines […]

  2. […] about different features of the Timeline for brands on the day of the announcement followed by the changes in the new Facebook guidelines for brands. Here is a recap of the Timeline features through an infographic, along with some suggestions to […]

  3. Very nice article here. very good to see this job here!

  4. Time line is entirely a new scheme of Facebook and I agree that these policies have not told much about the contents and usually it is not liked by the Facebook users. Cover image is good thing that advertises brand.

  5. Loretta grindal says:

    I do not understand why I am not allowed to chat with my family about another family member. When I ask about why no one noticed that she was so depressed. Also I was kicked off trying to explain to my sister that I give my dogs their medicine in peanut butter for less stress on them

  6. […] http://www.mindjumpers.com/blog/2012/03/facebook-guideline-for-brands/ Share this:TwitterFacebookLike this:LikeBe the first to like this. Bookmark the permalink. Leave a comment […]

  7. […] offer information in the cover photo, no company information, no calls to action etc. In a previous post on our blog, we have listed some of the important guidelines for brands to follow in this […]

  8. prince salim says:

    prince salim

  9. […] Cover Image :  This is your ‘shop window’ so to speak – be creative, embrace it, its such a large visual area and it is the first thing people see when they visit your page – there is a serious opportunity to increase consumer engagement through creative design work. As always there ARE specific guidelines for a business page cover image – which you can learn more about here  […]

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