Monthly Archive for March, 2012

Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store. Customers would wait in long lines to […]

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A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media. Following is an infographic that I borrowed from InsideView. It takes a closer look […]

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One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The need for the top officials to communicate on […]

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An aspect of social media that is often overlooked, is its role in the evolution of storytelling. Social media have made us all to storytellers. Telling a story about ourselves through social media plays a crucial role, not only for the way in which others perceive us, but also, interestingly, for how our own lives […]

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Guest post written by Emma Tomlinson, who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is […]

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When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website. With the rapid […]

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Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Results showed that only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all. […]

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It’s a known fact that visual stimuli has a strong effect on humans, also compared to other kinds of stimuli such as reading or listening. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities. Much indicate that 2012 is the year where visual communication in […]

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Lady Gaga recently passed 20 million Twitter followers – breaking another Twitter record. For a while ago, I wrote about Lady Gaga’s social media strategy. Looking at her recent Twitter record, I thought it would be a good idea to share some of her strategies for using Twitter as an effective marketing tool and how […]

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Facebook timeline has got off to a great start with a lot of brands already onboard with the new format. A recent article in Simplyzesty.com quotes that as many as 8 million brands have converted to the new timeline by now. All those who are still on the old format, will automatically get the new […]

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