Content marketing is on the rise and many people say that “content is king”. It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google.

The people at BlueGlass made this infographic illustrating how content marketing is gaining a foothold and how it is used by brands.

For brands, content marketing is mostly about creating brand awareness, generating leads and acquiring customers. This can by done though content on blogs, in social media, newsletters etc. 

Content gives brands the opportunity to tell stories, to communicate who they are and what the company stands for and to give their audience a chance to create a relation to the brand and build trust. In other words, content is what creates value for the audience.

Take a look at the infographic to get some views on the opportunities of content marketing.