sharingSocial sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there!

On our blog, we have already written about an infographic that talks about content sharing trends for the last 5 years and a study on content sharing pattern, but this infographic relates content sharing to brands as well gives some insights on who doesn’t share content on social media.

Voltier DigitalPlastick Media have put together a great infographic, with some interesting stats:

  • 1000 people post to Tumblr every 60 seconds
  • 2000 people check in to Foursquare every 60 seconds
  • Social media accounts for 24% of all time spent online
  • 250 million photos are uploaded to FB every day

Who doesn’t share content on social media?

Also interesting to note is the statistics for people who do not share content on social media.

  • A look at Twitter stats shows that only 47% of Twitter accounts are active and half of the registered Twitter users follow 2 or lesser number of people.
  • 11 % of Facebook accounts are inactive.

Social media and brands:

The infographic presents some great trends for social media used by brands for promotions:

  • It has been noticed that 70% of adults who use social media also shop online.
  • 53% of active networkers follow a brand on social media.
  • 60% of those who use digital methods to research about the products they intend to buy, learned about it on social media sites.

For more statistics, here is the infographic:

TheSharingAvalanche

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14 Responses to “The Sharing Avalanche [Infographic]”

  1. […] 9. Oh my, there were soooooooo many brilliant infographics this week, it has been a tough job choosing just one. In the end I chose the Sharing Avalanche you can see on the MindJumpers Blog. […]

  2. […] ese contacto (dejemos de utilizar la palabra “amigos” con tanta ligereza) pertenezca a ese 11% (según una de las pocas estimaciones claras) de usuarios que abre (o al que le abren) una cuenta en Facebook por compromiso o por obligación, […]

  3. Social sharing is very much important for brand performance. And the more and more sharing will improve the brand visibility and brand performance will also be improved. 

  4. […] Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. (source) […]

  5. […] 6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. Tweet This (Source) […]

  6. […] 6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. Tweet This (Source) […]

  7. […] from shared content are 5 times more likely to result in a purchase (*Voltier Digital) (tweet […]

  8. […] Clicks from shared content are 5 times more likely to result in a purchase (Voltier Digital) […]

  9. […] Clicks from shared content are 5 times more likely to result in a purchase (Voltier Digital) […]

  10. […] Remember: you content needs to inform, where your social profiles need to humanise. After all, 90% of digital users listen to recommendations shared from friends, so if you get people talking, you’ll spread like […]

  11. […] Remember: you content needs to inform, where your social profiles need to humanise. After all, 90% of digital users listen to recommendations shared from friends, so if you get people talking, you’ll spread like […]

  12. […] Remember: you content needs to inform, where your social profiles need to humanise. After all, 90% of digital users listen to recommendations shared from friends, so if you get people talking, you’ll spread like […]

  13. […] Remember: you content needs to inform, where your social profiles need to humanise. After all, 90% of digital users listen to recommendations shared from friends, so if you get people talking, you’ll spread like […]

  14. […] interested in your content going viral? Shared content is 5x more likely to result in a purchase than non-shared content. This statistic gives a compelling reason for internet marketers to care […]

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