Posted in Facebook, Marketing & Communication, Social Media, Tips on Jan 31st, 2012
Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. [...]
Posted in Best Practise Cases on Jan 30th, 2012
(R)evolution, is a series that connects you to the people, trends, and ideas defining the future of business, culture, and media. It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis. Currently the series is in its second season. A recent episode of Revolution, which [...]
Posted in Best Practise Cases on Jan 27th, 2012
While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. The airline wanted to raise awareness among customers in Sweden about the fact that they flew to countries all over Asia [...]
Posted in Google+, Guest Post on Jan 25th, 2012
Guest blog post written by Neeral Bhatt, who works as an SEO specialist for Orchidbox London. She is especially interested in online communities and social media. You can find her on Linkedin. As mentioned in last week’s post on Mindjumpers Blog, Search Plus Your World is currently the biggest talking point in the online marketing [...]
Posted in Research/Study on Jan 23rd, 2012
In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process [...]
Posted in Infographic, Social Media on Jan 20th, 2012
Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! On our blog, we have already written about an infographic that talks [...]
Posted in Facebook on Jan 19th, 2012
At a press event yesterday, Facebook announced that they will go ahead with the extension of the Open Graph. This entails that 60 social apps are going live on Facebook, including Foursquare, Airbnb, eBay, Runkeeper and TripAdvisor among others. The apps are part of Facebook’s Open Graph revamp already unveiled at F8 September last year. [...]
Posted in News, Social Media on Jan 18th, 2012
SOPA and PIPA are making headlines worldwide. A lot of websites are closed or gone dark as a protest against SOPA bill introduced in Senate. The New York Times even calls it the great “Firewall of US”. But the question is how does it affect us?
Posted in Infographic, Social Media on Jan 18th, 2012
2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. It is pretty impressive to [...]
Posted in Social Media, Social Media PR on Jan 17th, 2012
Once companies dive into the social media pool, there are some important nitty gritties that demand a lot of attention. One of them is which department should own social media? Is social media messaging, monitoring and responding a part of marketing and communication teams or is there a need for cross department integration? At this [...]
