Monthly Archive for January, 2012

Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. […]

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(R)evolution, is a series that connects you to the people, trends, and ideas defining the future of business, culture, and media. It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis. Currently the series is in its second season. A recent episode of Revolution, which […]

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While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. The airline wanted to raise awareness among customers in Sweden about the fact that they flew to countries all over Asia […]

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Guest blog post written by Neeral Bhatt, who works as an SEO specialist for Orchidbox London. She is especially interested in online communities and social media. You can find her on Linkedin. As mentioned in last week’s post on Mindjumpers Blog, Search Plus Your World is currently the biggest talking point in the online marketing […]

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In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process […]

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Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! On our blog, we have already written about an infographic that talks […]

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Facebook Launches Open Graph Apps

At a press event yesterday, Facebook announced that they will go ahead with the extension of the Open Graph. This entails that 60 social apps are going live on Facebook, including Foursquare, Airbnb, eBay, Runkeeper and TripAdvisor among others. The apps are part of Facebook’s Open Graph revamp already unveiled at F8 September last year. […]

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SOPA and PIPA are making headlines worldwide. A lot of websites are closed or gone dark as a protest against SOPA bill introduced in Senate. The New York Times even calls it the great “Firewall of US”. But the question is how does it affect us?

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2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. It is pretty impressive to […]

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Once companies dive into the social media pool, there are some important nitty gritties that demand a lot of attention. One of them is which department should own social media? Is social media messaging, monitoring and responding a part of marketing and communication teams or is there a need for cross department integration? At this […]

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