Posted by Charu Dwivedi Dec 7th, 2011
On our blog, we have several times written about how to create a viral success. Through a guest blog post called “Tips for Viral Marketing Success: Channels, Stories and People”, our posts “Viral Campaigns: Do’s & Dont’s” and How to Create Viral Success: Top 10 Viral Campaigns.
However, here I will attempt to gather some of our earlier mentioned tips and try to include some new ones with a help of an infographic put together by ProBlogger and Voltier Digital. This infographic brings out some interesting points about viral content like how is it beneficial to brands, if their content goes viral. Also, we will look at why and what kind of content goes viral.
So if going viral is your aim, here are some tips that might come in handy!
Why should you opt for viral content marketing?
The infographic begins with a representation of what ‘going viral’ means and how is it beneficial for the brands. This is a very interesting concept called Metclaf’s law, where they explain how the value of each sharer is proportional to the number of contacts he is connected to. It is further explained that it is easier to gather more value with viral content because the cost remains the same.
Why do people share content?
Content should strike a chord with the audience. It could either provoke a thought, make you smile or just catch audience by surprise. So basically trigger some emotion! We have already discussed this in great detail in our previous posts. Just to recollect a few, it is good to come up with a different story, but one that has an original element that people can relate to, so they feel like sharing it with friends. At the same time, the story should be surprising and arouse your target group’s curiosity by being funny, mysterious, teasing and not least, valuable for people. Along with this, another strategy which has worked before is to arouse the curiosity of your target group.
Want to find out more about viral content marketing. Take a look at the infographic here:
Posted in Social Media