Monthly Archive for December, 2011

Saying goodbye to 2011 and embracing 2012 with open arms, it has been a year where social media has reached new heights as well as we have gained some and lost some. With the year closing in, we think it’s time to make a recap with some of the most popular posts from our blog […]

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Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. My original idea was to list five, but I’m having a hard time thinking of others that are in the same league as the below mentioned. […]

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Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Not only should these people shape the discussions, moderate and respond on […]

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Guest blog post written by Samantha Peters, a graduate student of journalism and communication at University of Oregon. Samantha is passionate about social media, blogging and other areas of online communication. Content and communication are essential parts of creating a social media presence for brands. One of the first steps in this process is to […]

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Facebook Private Messaging for Brands

According to TheNextWeb, a new Facebook communication option appeared for Asia-based page admins. Apparently, this allows business pages to receive private messages from their fans. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. A message option between pages and […]

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Social media is an ideal place for creating dialogue and having conversation. In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here. Recent research by Maritz Research and evolve 24 provides insights for businesses using social media to handle customer service inquiries, especially complaints. […]

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Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in […]

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T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week. T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding, The Parking Ticket Stunt and the Welcome Back. This new viral captures the holiday […]

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In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. For […]

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Last week, Twitter announced some major changes that will affect how both users and businesses use and spend time on the site. In general, Twitter is being designed to make it easier for people to follow and discover stories, news, debates or other things they care about and over time giving better opportunities for brands […]

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