With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Is it the right tools and technology, or the right resources and able planning? To answer this question Weber Shandwick partnered with Forbes Insights to conduct a survey among 1,900 senior executives with digital responsibilities in 50 countries worldwide to identify what makes their brands social.
In the following post, we will look at an infographic based on the survey findings, along with some suggestions to make a brand a “world class social brand”.
Here are some important points highlighted by the infographic :
Being “Social” is related to the reputation of the brand:
In the survey some interesting statistics were revealed which showed a correlation between the brand being “social” and its reputation. Executives believed that a larger part of brand’s image and reputation is dependent on whether it is present on social media and it is active or not. Further, it was highlighted that this dependence on social media is expected to go up in the coming years.
Social Media -Risks vs. Rewards:
Most executives believe the rewards associated with social media clearly outweigh the risks associated with it. Along the same lines, most executives believe that there is still some scope to increase their brand’s social media presence and they wish to do so.
World class social brand:
The infographic also highlights some suggestions which would help in making the brands social. These suggestions focus on the response mechanism the brand needs to have, tone of voice and other communication guidelines.
Take a look at the infographic here and tell us if you want to add something to it :)