Inbound marketingMarketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity.

Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”.

Why is inbound marketing better?

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.

Here is an interesting infographic put together by Voltier Digital, which highlights the difference between inbound and outbound marketing based on survey findings of six differetn sources.

Take a look at the infographic here and do tell us how you found it – is inbound marketing the future?

Inbound-Marketing-Rising

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  • anku singh

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  • http://socialmarketingfella.com/ Andre Bourque

    A most enviable infographic on the subject of Inbound Marketing, for sure!

  • http://www.mazero.com/ Targeted Campaign Management

    Outbound marketing is not effective in this day. The most business owners are using Inbound marketing through their business because they know that inbound marketing is more effective than outbound marketing due to the process and tools that only inbound marketing has.