Posted in Executive Series on Nov 30th, 2011
This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right [...]
Posted in Facebook, Social Media on Nov 29th, 2011
Last week, Facebook released two studies made in collaboration with researchers at the Università degli Studi di Milano. In the first study, they measured how many friends people have, and found that this distribution differs significantly from previous studies. And in the second, they measured the number of connections between people. Both of the studies [...]
Posted in Linkedin, Social Media on Nov 28th, 2011
When talking about corporate branding, the first thing which comes to mind is LinkedIn. The network for professionals can be seen as a good place to highlight the USPs of your company, attract the right talent and probably recruit the biggest and the brightest in the industry. Through LinkedIn, this can be done in a [...]
Posted in Best Practise Cases, Facebook on Nov 25th, 2011
While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Creative Concept: The campaign [...]
Posted in Social Media, Social Media PR on Nov 24th, 2011
Bloggers are one of the key influencers in the online sphere. Working with social media PR a lot of good publicity can be gained from getting the right mention of a large blog. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made [...]
Posted in Executive Series on Nov 23rd, 2011
This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. One of the challenges [...]
Posted in Social Media on Nov 22nd, 2011
With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Is it the right tools and technology, or the right resources and able planning? To answer this question Weber Shandwick [...]
Posted in Linkedin, Social Media on Nov 21st, 2011
Whenever we think of professional networking and corporate branding, the first thing that comes to mind is LinkedIn. And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn. Now the question is who follows your company on LinkedIn and why? Anyone [...]
Posted in Facebook on Nov 18th, 2011
Who is an average Facebook user and how do his activities on Facebook look like? This question needs to be reflected upon by everyone working with Facebook, since it is what we base our strategies on. Here is an infographic, created by JESS3, a creative agency that examines engagement statistics of Facebook users and identifies [...]
Posted in Executive Series on Nov 17th, 2011
This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Growing up as an [...]
