Posted by 
In a recent study made by Constant Contact and research firm Chadwick Martin Bailey, some useful findings have been made about Twitter users. What is especially interesting to emphasize from this study, is that people who follow brands on Twitter are more likely to both buy and recommend the products of these brands.
Earlier, we have mentioned that the revenue generated by a Twitter follower is higher than cost per follower, and also referred to an infographic about what’s trending at Twitter. But some interesting facts were revealed from this new study about how do consumers interact with brands on Twitter, which can prove valuable.
Twitter users = frequent online users
As shown below, 50% of Twitter users are online more than once in an hour, which is more than Facebook users positioned at 34%. Only 3% of Twitter users are online less often being between two and six times a week. This naturally means that the possibility of followers interacting with brands is high on Twitter.
Further, the study states that Twitter users are selective about brands they follow. Only 21% of users actually follow a brand, and within these 79% follow fewer than 10 brands, meaning that companies really have to fulfill users’ expectations in order to both gain and maintain followers. However, what is important here is then also that the followers of a brand aren’t just followers for fun. They like the brand and follow it with interest. 75 % of followers have never un-followed a brand.
Twitter users = younger buyers
Regarding the audience on Twitter, brands are most likely to reach the younger audience. According to the study, Twitter users under the age of 35 are more likely to follow brands than the older users. Only 13 % of users of the age 50 and over follow brands. What is more important to know about Twitter users is the fact that most of them follow a brand, because they are customers, they want to gain information about the brand as well as they want to receive discounts and promotions.
Further, 60% of followers say they’re more likely to recommend a brand to a friend after following, as well as 50% are more likely to buy a product after following it on Twitter, and this is something that gives companies good reason to be present. So if you and your brand haven’t started out with the Twitter sphere yet, here are some fast advice to get going:
- Define a social media strategy in alignment with your overall business goals.
- Have a plan and set a team to monitor the presence.
- Be human and show who you are as a brand.
- Interact with your followers and also retweet other users’ content.
- It’s not about number of followers, but the right followers.
Download the full report here or view the slideshow below to gain more detailed insights into consumer behaviour on Twitter:
Similar Posts:
- What’s Trending @Twitter? [infographic]
- Facebook by the Numbers [infographic]
- Studies Showing Why Your Fans Break Up With You
