With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it. For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there!
The infographic called The Social Marketing Roadmap is compiled by Awareness Inc, one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. The experts here answer different questions like why social media, how to design your social media goals, how to design your social media tools and how much time should you spend on social media.
The infographic carries excerpts from the e-book “Social Funnel: Driving Business Value with Social Marketing” about which we wrote on our blog, last month. The infographic has opinions from the likes of Erik Qualman, Jason Falls, David Berkowitz and we at Mindjumpers, are also very happy to be a part of it. Take a look at the infographic here and do tell us what you liked the best :)