With increasing competition in social media, almost everyone wants to grab a share of the “social” pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it.

An important part of social media is about building valuable and sustainable relations. Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope of conversations or quality of conversations. There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign.

Infographic by MDGadvertising
On our blog, we have already written on how to calculate the return on your campaign, where we have spoken about both qualitative and quantitative approach towards calculation of return on social media.

While reading more on this topic, we found an interesting infographic put together by MDGadvertising. The infographic given below is interesting for both the thought groups, the believers in quantitative approach as well as those who believe in building sustainable relationships through social media.

The infographic looks at a more developed approach towards social media, the one where CMOs understand that a campaign on social media is more than just getting clicks! The evolved approach on social media is more towards networking and building partnerships. Thus, the calculation of ROI on social media gets calculated accordingly. For every different approach, the KPIs and returns are measured accordingly.

Take a look at the infographic and do tell us which approach your brand follows:

Infographic: The ROI of Social Media
Infographic by MDG Advertising

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  • Brittany at Sprout Social

    I’d say our company definitely leans more towards the “engagement and relationship building” method rather than solely on hard ROI. Social media isn’t so much about the hard sell, but showing your customers that you’re listening and that you care. However, that said, I do think it is important to track your efforts and see what methods are successful.

  • jay+BRADford+hess

    I hear engagement, and my work generally aligns somewhere in that train of thought, but it’s nonetheless tough to fully communicate the benefits of engagement with $=results-minded marketers on the other end.

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  • Andre Bourque

    As always, you produce the best infographics.  But I really like seeing it about social media ROI which is often so hard to measure.