64 Inspiring Facebook Marketing Techniques [infographic]Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of  fans and make them interact with you.

The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather than with other players in the field. This probably puts some pressure on you, because it takes a lot of thinking and planning  to make your audience choose you over others.

Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook, which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. From each category, you can choose a tactic and then maybe combine it with one from each of the other categories in order to create something innovative.

Decide your strategy:
With all of the opportunities that the infographic provides, it’s possible to create a large number of different campaigns. However, you probably don’t need that many, but you have to remember that it’s crucial for you to choose something that relates to your brand and overall marketing strategy.

Maybe it could be an idea to gather your (social media) marketing team to let them decide which tactics can be most relevant for them to work with. Thereby, there can be an agreement on what the majority would like to aim at, in order to reach the best outcome for your brand. You don’t necessarily need to choose a tactic from each category, because each tactic needs to suit the brand that’s using it. But have a look at all of them, since you might find yourself inspired. Seeing an idea, often creates another one.

The infographic is made by people at SocialMediaOnlineClasses. Check it out here, and let me know what strategy you might put together for your brand on Facebook?

64 Inspiring Facebook Marketing Techniques [infographic]

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  • Maria Peagler

    Hi Marlene – Glad you’ve found my infographic useful, and thanks for sharing it with your readers and over at Alltop! The infographic is part of our Facebook 103: Marketing Your Business on Facebook course, and I teach how to use it, along with many other tools, to consistently out-perform your competitors with your marketing campaigns.

    I’ll be doing another guest post for AllFacebook on creating a media room on your Facebook page, so watch for it!

    Thanks Marlene!

  • Maria Peagler

    Hi Marlene – Glad you’ve found my infographic useful, and thanks for sharing it with your readers and over at Alltop! The infographic is part of our Facebook 103: Marketing Your Business on Facebook course, and I teach how to use it, along with many other tools, to consistently out-perform your competitors with your marketing campaigns.

    I’ll be doing another guest post for AllFacebook on creating a media room on your Facebook page, so watch for it!

    Thanks Marlene!

  • Marlene

    Hi Maria

    Thanks for your comment! Yes, I thought it was an interesting post/infographic you made on AllFacebook, so I’ll definitely watch for you next one :)

    Kind regards, Marlene.

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    Your comment is counterintuitive to your earlier words. If it’s created by All Facebook, you need to edit your link in the article.

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    I agree with four out of five of these tips, but strongly believe that you should keep LinkedIn and Twitter separate, unless you only tweet professionally (i.e., no personal tweets) and/or tweet sporadically. It’s one thing to provide your connections with a link to your Twitter handle; it’s something else to subject your followers to a constant stream of Tweets, no matter how great your content is. I’d have advised your readers to be very careful about setting up that link and review your last three months of tweets before raising the curtain on them to a potential employer or client.