Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you.
The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather than with other players in the field. This probably puts some pressure on you, because it takes a lot of thinking and planning to make your audience choose you over others.
Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook, which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. From each category, you can choose a tactic and then maybe combine it with one from each of the other categories in order to create something innovative.
Decide your strategy:
With all of the opportunities that the infographic provides, it’s possible to create a large number of different campaigns. However, you probably don’t need that many, but you have to remember that it’s crucial for you to choose something that relates to your brand and overall marketing strategy.
Maybe it could be an idea to gather your (social media) marketing team to let them decide which tactics can be most relevant for them to work with. Thereby, there can be an agreement on what the majority would like to aim at, in order to reach the best outcome for your brand. You don’t necessarily need to choose a tactic from each category, because each tactic needs to suit the brand that’s using it. But have a look at all of them, since you might find yourself inspired. Seeing an idea, often creates another one.
The infographic is made by people at SocialMediaOnlineClasses. Check it out here, and let me know what strategy you might put together for your brand on Facebook?