Monthly Archive for September, 2011

Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. These campaigns may involve 2 or more than 2 channels to increase participation. I found a really cool campaign by Altoid, a brand of breath mints owned by Wrigley. The campaign is called Curiously Strong Awards that […]

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When we discuss the ROI on Facebook, we often come across different opinions about it. While a lot of businesses focus on building sustainable relationships and creating buzz through Facebook, a lot of them want to generate direct revenue from it. Here is a really good infographic put together by Webs, a website designing firm […]

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Many businesses run a blog as a part of their social media strategy. The aim is to pass on their thoughts as a corporate brand and comment on the relevant topics. But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of […]

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Earlier, I wrote a blog post about the Danish work platform called Podio, and how they launched with a store in San Francisco in March 2011. Since then a lot of new things have been happening around Podio, such as the company going on a world tour as well as launching a fleet of new […]

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With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. I found the infographic on Mashable. It’s called “Social Media […]

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Yesterday, much talked about Facebook Developer’s Conference F8 took place in San Fransisco. It was a much talked about event and it seemed Facebook had something big to announce which would forever change the face internet and I feel as usual the social giant was quite impressive! We were following it quite closely. Following is […]

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Today would be a bad day or a good one for Facebook, we will let the users decide. But, what we know for sure is that we are going to see robust changes in Facebook. Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand […]

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F8 is Facebook Developer’s Conference where changes and new solutions for the platform are in focus. People constantly speculate on what the next big thing on the platform will be. And this year, speculations on the changes have been in line with the directional motto of “Read. Watch. Listen”. From “Open Graph” last year, to […]

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Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually […]

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With increasing competition in social media, almost everyone wants to grab a share of the “social” pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. An important part of social media is about building valuable and sustainable relations. Therefore, […]

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