Monthly Archive for August, 2011

We are all at least knee deep into social media now while some of us are waist high, the rest have fallen head long in the world of social media. All day round I see people hooked on to social media in one way or the other – either through Facebook, Twitter or people like […]

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Nowadays, most employers are using social networking sites to reach out to new talent. Recruitment through social media is not only easy, but also a cost effective and an efficient way to reach out to prospective employees, know their whereabouts and look at them in a social paradigm. At the same time, this is also […]

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An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Apart from customer service, community building is an important tool which […]

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When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. I will try to […]

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The social micro-blogging platform, Twitter, has become very popular. With it’s more than 200 million user accounts, people are constantly tweeting and more and more people are getting on board to join the conversation. It seems as if Twitter users see the great value that lies in the social forum. Not only is it a […]

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Like to know – keep on reading! Last 2 days, I had the pleasure of doing a workshop together with Mike Lewis at the Bring Dialogue Conference held in Strømstad, Sweden. Mike is the VP Marketing, at the Boston based company Awareness Inc. one of the fastest growing tools to help companies organise, manage, engage […]

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For the last five months, I have been studying and living in Hong Kong among the tall buildings and the big crowds of people. As amazing as the city was to me, I spent most of my time studying and learning about China, and I also had time to visit the interesting and diverse country. […]

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Google+ has registered the fastest user growth when compared to its social networking counterparts. The site reached 10 million users early on and 20 million in mid July. The August figures are registered around 25 million users. As Google continued to roll out their “by invitation only” beta, users lined up around the block. But […]

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Social media is now a big part of everyone’s life – both professionally as well as personally. Most of the time people tend to use social media to discuss every aspect of their life, which also includes their workplace and what it stands for. As far as businesses are concerned, they are now looking to […]

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With businesses aiming to be global and extending their presence across countries, there has been a pressing need to connect with people of different cultures and tastes. In such cases, social media becomes an integral part of any company’s communication strategy. The extent of localization of the global brand’s communication could be the key to […]

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