Monthly Archive for July, 2011

If you have ever questioned why to be engaged in social media and what to obtain from a well-planned presence, there might be a few things that you have forgot to give some thought. One of the greatest goals to obtain with reaching out through social media is generating more leads. It’s basically about creating […]

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Today, a white paper called “The Social Marketing Funnel: Driving Business Value with Social Marketing” has been published. It is created by Awareness, which is a company offering social media marketing software to some of the world’s biggest brands and agencies, including a Social Marketing Hub from where marketers can publish, manage, measure across their […]

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While designing a social media strategy, it is always advisable to look at the pros, cons, expertise and target market of each social media platform, keeping in mind your field of business. In our earlier blog post, we wrote about how to select the best social media platform to reach out to your customers. Taking […]

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One of the integral parts of social media communication is trust. Since online communication does not have any touch and feel factor, something which can work to a company’s advantage is building trust in its communication. While surfing the internet, I came across an infographic on Socialmediagrahics that enlists the 8 integral components of online […]

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At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. With the new budgets, they more or less define the structure of marketing in the coming year. This media planning and buying is done, keeping in mind where they were […]

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In March this year, the professional networking service LinkedIn hit the 100-million-user milestone. LinkedIn is growing so quickly that it’s adding a new member every second. Gaining more and more members, LinkedIn is naturally getting more powerful and widespread. And this also means that there are even more different profiles to engage with each other. […]

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When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence. Here, the different social media format options come into the picture, which are some of the first elements to take hold of during your social media planning. Searching the […]

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Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh. I too am a big fan of Mad Men and love everything about the […]

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Searching the web, I found this interesting infographic by Technobombs.com, which gives a feature by feature comparison of Google+ and Facebook. Everybody is talking about it at the moment, so I think it is a good idea to take a closer look at both social platforms which although enable social sharing,video chat and connecting with […]

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YouTube has unveiled its experimental new design called Cosmic Panda. Anyone can be a part of the experiment by clicking on http://www.youtube.com/cosmicpanda followed by a click on “Try it out!” On YouTube’s official blog, the company calls it a TestTube experiment, which will be “A New Experience for Videos, Playlists, and Channels”. TestTube, YouTube’s idea incubator is […]

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