Posted by Charu Dwivedi Jun 3rd, 2011
Catching up with the weekend mood, I thought it would be a good idea to post something cool and interesting which has caught a lot of eye balls in social media and of course, made heads turn! So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’.
Lady Gaga built one of the world’s largest fan base by talking directly to her fans on social media on the release of her new single ‘Edge of Glory’. She made a film which celebrates her special and unmediated relationship with her fans, the Little Monsters.
Within hours of the release of her new single on May 9th, fans started uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project.
Fans responded within minutes and uploaded hundreds more videos. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film. She now has 36 million fans on Facebook and 10 million followers on Twitter, which is more than the population of London. Lady Gaga is said to gain 37 Twitter followers per minute on average!
The film was completed on May 18th in time to air during Lady Gaga’s performance on the season finale of Saturday Night Live, and to also live on the web forever. Take a look:
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