lady gagaCatching up with the weekend mood, I thought it would be a good idea to post something cool and interesting which has caught a lot of eye balls in social media and of course, made heads turn! So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’.

Lady Gaga built one of the world’s largest fan base by talking directly to her fans on social media on the release of her new single  ‘Edge of Glory’. She made a  film which celebrates her special and unmediated relationship with her fans, the Little Monsters.

Within hours of the release of her new single on May 9th, fans started uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project.

Fans responded within minutes and uploaded hundreds more videos. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film. She now has 36 million fans on Facebook and 10 million followers on Twitter, which is more than the population of London. Lady Gaga is said to gain 37 Twitter followers per minute on average!

The film was completed on May 18th in time to air during Lady Gaga’s performance on the season finale of Saturday Night Live, and to also live on the web forever. Take a look:



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5 Responses to “How Lady Gaga Used Social Media To Grow Her Fan Base”

  1. Dave Lucas says:

    Perhaps, Charu,  you give Gaga a little too much credit. Don’t be overhelmed by her! Well, you know Gaga began as a copycat clone of Madonna, but conquered the nay-sayers (myself included) by going to the Material Girl and receiving her blessing! 

    An early and very successful launch of a career via the internet (and existing social media at the time) was the career of Christina Aguilera. Hang on a sec and I’ll find the URL …   here it is…
    http://www.stayfreemagazine.org/public/online_buzz.html

    And if you’ll allow another URL, this one references Lady Gaga and another Media milker, Nicki Minaj
    http://dave-lucas.blogspot.com/2011/05/be-like-lady-gaga-and-nicki-minaj-steal.html

  2. Charu says:

    Hi Dave, good observation! I looked up the links you shared, Madonna & Christina were pretty good too. But I feel Lady Gaga is really talked about right now and made an interesting case as well :) 

  3. Andrew Davies says:

    Looks to me like she leveraged her fan love into a commercial for Google. 

  4. […] How Lady Gaga Used Social Media To Grow Her Fan Base Catching up with the weekend mood, I thought it would be a good idea to post something cool and interesting which has caught a lot of eye balls in social media and of course, made heads turn! So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’.  Read Full Post » […]

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