6 years ago, back in May 2005, YouTube was launched and since then it has been revolutionizing the way in which marketing can work virally. “Broadcast yourself” it said and really it did broadcast everything imaginable under the sun. Today, amidst its birthday hustle, YouTube announced 2 new landmarks: users are now uploading more than 48 hours of video footage per minute, and accounting for more than 3 billion videos per day!
Well thats really big considering the views increased by 50% since last year, as reported by official YouTube blog. Global daily views have gone up up 37 percent in the past six months. The company names three main reasons for this growth:
- an increase in live streaming events
- longer upload times
- faster upload processing times
YouTube’s first video was uploaded on April 23, 2005. This video is with YouTube co-founder Jawed Karim standing in front of a herd of elephants at San Diego Zoo. The site was initially opened to beta testers in May 2005 and in October 2006 it was acquired by Google for $1.65bn.
YouTube is undergoing another major transformation. With Google TV as its main platform, YouTube is attempting to transition to users’ living rooms to gobble some of the five hours of TV U.S. consumers are watching each day.
Here is an interesting infographic released by YouTube on the growth statistics. The platform started with users uploading 8hours of video per minute in 2007 moving on to24 hrs in 2009 and then 35hrs in 2010. It now targets 72 hours a minute, or 4 billion views a day and I’m sure this will be achieved in no time, way to go YouTube and Happy Birthday!