Monthly Archive for May, 2011

Many small business owners acknowledge the potential of being present on social media. This is part of the conclusion to a survey made by Webs.com based the replies from 1132 small business owners. As an outcome Webs compiled this infographic. Even though many business owners see the potential of using social media, the survey also […]

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Ecycler.com is an internet age version of cash for cans concept. Through this website, people who wanted to discard their belongings could do so by posting it to the website. ‘Collectors’ would then arrange to pick it up or get the discarded belongings shipped. Basically the soul of the business here was communication between collectors […]

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Twitter Has Acquired Tweetdeck

Tuesday this week, the deal between Twitter and Tweetdeck was sealed. There have been rumours of the acquisition for several months now, but finally it was made official: Tweetdeck will be joining Twitter. The price of the acquisition was not disclosed, but according to Mashable, the price has been reported to be around 40 million […]

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YouTube Has Turned 6!

6 years ago, back in May 2005, YouTube was launched and since then it has been revolutionizing the way in which marketing can work virally. “Broadcast yourself” it said and really it did broadcast everything imaginable under the sun. Today, amidst its birthday hustle, YouTube announced 2 new landmarks: users are now uploading more than […]

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A World Without Facebook [infographic]

The blog called SingleGrain already imagined how the world would look like without Google, but now the time has come to look at Facebook. In this relation they have compiled this infographic that looks into different Facebook stats: how much time do we spend on Facebook, which countries have the most users and so on. […]

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When it comes to social media, it has always been a widely discussed topic how to measure returns and a lot of the traditions from more traditional marketing has of course paved its way into the field of social media. Many businesses that wish to run a social media campaign of course want to set […]

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Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. So I thought developing this idea. Brands are for customers and customers make a brand. Therefore, I feel it would be great to let your customers speak for you. A lot of companies like Starbucks […]

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About a year ago location based services (LBS) such as Foursquare, Gowalla was announced as the new big thing in digital and social media. Facebook has of course been good at picking up on media trends as they launch their own LBS service in Facebook Places in August 2010. Now approaching a year after the […]

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Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. But actually, a successful social media strategy is one which makes  your customers visit your page at least once when they access Facebook or […]

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Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. I have looked into what they are and how they can be used for marketing. What are QR codes? A QR code can be scanned by a smart […]

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