Monthly Archive for March, 2011

Facebook Real-Time Ad Targeting

Earlier this month, Facebook started testing real-time ad targeting on their platform. The social platform has for some time been operation with targeted ads based on wall posts and status updates, but never before on a real-time basis. According to Adage, Facebook is currently testing real-time ads on only 1% of Facebook users worldwide. This […]

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On Social Media Graphics, I found this interesting infographic showing how to recruit talent by making use of social media. And more often, we start to see that companies search for new employees in social media – both on Twitter, Facebook and LinkedIn. When done right, it can carry along some great results. When recruting […]

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On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “The Chicken”. “The Chicken” is a German website based in Berlin and it applies a Foursquare model to product and brand discussions. It markets itself as […]

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UX Masterclass is a conference that is going to be held in Copenhagen March 31st – April 1st, 2011, and SnitkerGroup, the Danish partner of the UXalliance working with usability, is the company hosting this global conference. It’s for everybody who has an interest in design, mobile, apps, communication, web, IT, development etc – and […]

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Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. Latest with Places to match location-based services like Foursquare and Gowalla. And now Facebook has […]

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Getting started with a social media initiative does not necessarily require a lot. Yet there are some vital considerations to go through before getting on board. I found this neat infographic, which I think covers some crucial elements. It is often my impression that someone within communications or marketing inside an organisation set up for […]

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So. The Coca-Cola and Maroon 5 session is still live for about 5 hours more! The song has taken a great form – with help of the fans inspiring tweets. Fans from more than 115 countries have been contributing in all kinds of ways. On their site you can see the real-time struggle, happiness and […]

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Once again, it’s time to take a look back at the most popular blog posts from around the last month. This time, I have chosen the two most popular posts giving tips on how to navigate in social media, the two most popular cases that can be inspiring best practices for companies and brands – […]

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Yesterday, Twitter celebrated its fifth birthday. And to mark the event, Twitter launched a new website and a new video featuring some of its most prominent users. The new website discover.twitter.com features 16 different users – both celebrities and well-known institutions. Amongst the celebrities, we find Snoop Dogg, Serena Williams, Piers Morgan etc. Thus, individuals […]

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Recently, the Seattle based coffee chain reached the milestone of 20 million fans on the Facebook page “Starbucks“. This means that the brand ranks as the fourth most liked one on the site. Facebook ranks first – and then YouTube and Coca-Cola. This makes Starbucks the second most popular commercial page after Coca-Cola. According to […]

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