Posted by 
Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event.
Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. On the site people can see how the different brands are doing real time from monitoring Twitter and measuring people’s opinions. Online version of the Boston Globe is partner on BrandBowl and will be promoting the event and hosting it on their site. The brand with the top score will win the BrandBowl2011 – and the prize is a date with the head cheerleader.
The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl. Some of them may also be imported to Boston.com who will showcase the best of what they find online. So far the site exists in preview version, but the full site will be online from Friday 4th February 2011.
Focus on Social Media
This year will be the third BrandBowl – and Super Bowl is turning more and more into a social media party as well. Especially, they make use of the social networking sites Facebook and Twitter. However, BrandBowl also has a YouTube Channel, where users can uploads comments in video form.
Not only does Super Bowl itself up its game on social media. The advertising brands and companies actively use great media attention to gain more followers and likers on social media as well. For instance Bud Light, KIA and M&M’s have already been promoting their campaigns for the Super Bowl – and it’s only the beginning. So far, the brands have not yet revealed what their ads during the Super Bowl will contain, so we’ll have to wait a bit more to see what’s going to happen.
Similar Posts:
- The Role of Social Media in Sports [Infographic]
- Will Social Media Initiatives Change Your Google Ranking? [Infographic]
- How Brands Use Pinterest
