The social networking platform LinkedIn has become the login of choice on business-to-business websites. Since its last round-up of social logins in July 2010, the login of choice for B2B sites has grown rapidly. According to ReadWriteWeb, the numbers were assessed by Gigya, which is a provider of tools for social sharing and third-party logins.
During the last year, it has been the great platform Facebook that has held the dominant position as the third-party login of choice in all realms – but one, namely news sites. Here, most users chose to log-in with Twitter. However, now LinkedIn is the platform gaining the position. And this of course means that users prefer to use a specific identity, when entering certain websites. LinkedIn is more a professional network, and therefore this choice of login creates a more serious identity, when entering other sites.
A great increase for LinkedIn
Since the last round-up in July 2010, LinkedIn has seen increased use as a third-party login ever since it updated its profile API – and here we are talking about an increase from 3 % to 20 % in a bit more than six months. The numbers can definitely be linked together with the fact that people are starting to think more about what content they share in which fora, so that you don’t share everything with your friends on Facebook, for example.
As it is also stated by ReadWriteWeb, all of this does not mean that LinkedIn is starting to threat Facebook. It just demonstrates how users are beginning to understand and think of when and how to use each network they are present on. And lastly, it makes good sense that LinkedIn is the login of choice for B2B sites, since it is a business platform of self-promotion.
Check out the infographic to see who the users are, which age and job function they hold etc.