Monthly Archive for February, 2011

Yesterday, another update to the Facebook platform was launched. This time, the update once again involved the Like button, namely that Facebook changes the button’s functionality to that of the Share button. So far, Share and Like have been two distinct functionalties. Thus, when a user hits the Like button, a full story with a […]

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At the homepage of Thomas Crampton, we found these interesting infographics each of them showing which social media platforms that are used in Asian countries China, Japan and Korea respectively. The outer circles of the infographics illustrate the social media platforms commonly used in the western world, whereas the inner circles present the equivalents to […]

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According to a relatively new study carried out by Burson-Marsteller, a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. The study is the Global Social Media Check Up 2011, which is an […]

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Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand. And as we all know, customers believe other customers more than the company itself, as the customers are […]

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At HubSpot, they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. Compared to reading a blog, I think it can sometimes be very effective to gather information in an infographic or a diagram in order to […]

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In our increasingly social minds, we’re starting to put more and more focus on the fact that our audience is not just consumers. They are people and real human beings! Therefore, this means that being a brand or company, it is crucial that you get to know who these people or individuals actually are. Who […]

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What You Can Get From Social Media

There’s a lot of discussion going on about what you and your company actually can obtain from social media. What do you do, and which impact does it have? I have read several places that 2011 is the year where a lot more businesses will start to be present on social media platforms. This is […]

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The Blogosphere is Thriving

Blogging is here to stay. It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. According to Technorati, people spend more and more time and resources on maintaining blogs. People […]

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Yesterday, the brand Oreo – “America’s favorite cookie” – started a competition for the purpose of setting a Guinness World Record for most “likes” to a post on their Facebook page in 24 hours. The days leading up to this event, Oreo published several posts on their Facebook page informing people about the experiment and […]

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The social networking platform LinkedIn has become the login of choice on business-to-business websites. Since its last round-up of social logins in July 2010, the login of choice for B2B sites has grown rapidly. According to ReadWriteWeb, the numbers were assessed by Gigya, which is a provider of tools for social sharing and third-party logins.

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