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It’s time for a recap: I have gathered 5 of the most popular posts you might have missed within the last month or so.
Most of them have pretty hands-on information about how to navigate with social media and some have more background knowledge. I guess they all contain information that is worth a read since they have been read and shared a lot in the recent month.
Here they are:
• Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories
We know that people talk to others about products, brands and services. Word-of-mouth has always existed, long before online media did. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. Read Full Post »
• For Companies: 10 Questions to ask yourself before entering social media
One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. “How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of [...] Read Full Post »
• Danish CSR Initiative on Social Media Meets Criticism
The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. The project is being accused of greenwashing, of keeping people for a ride and being a piece of ’slactivism’. Behind the project is Danish energy company Energi Nord [...] Read Full Post »
• Location Based Social Media for Brands
Location-based services have for some time been announced as the new dominating technology, being the next big thing after Twitter. And the rumours of Facebook rolling out a location feature one of the next days is sizzling. I will look futher into that… Its hype among social media users is one thing, but for marketers it [...] Read Full Post »
• Mapping The Social Internet – what part of the world is the most developed?
In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social [...] Read Full Post »
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- Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second
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