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What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web. That is what is possible with the tools provided by Flowtown!
The following part about the essence of Flowtown is from their website, as they explain it perfectly.
Get to Know Your Customers
Discover who your customers really are and what they’re doing and saying on social networks. Wouldn’t you love a way to enter an e-mail address—or 10,000 at once—and get the whole picture of anyone or everyone on your list? Know where and how to grab their attention and start some buzz about your biz. Get the info that builds mutually beneficial, lasting customer relationships.
Learn where your customers live on key social networks. Be empowered to go there to start the “conversation”; to focus your marketing on what your customers will LOVE to hear, learn, enjoy, and buy. Your Customer Insight Report gives you the macro view of your customer list, and then digs in to reveal gems of useful info. Suddenly you grasp where to spend your marketing time and money. You’ll know the 20% of people who deliver 80% of your results. And, you’ll know them by name.
Identify the Influencers
Flowtown identifies the influencers for you. They’re the folks on your list who take joy in discovering great things and sharing that news with everyone. And when they speak, people listen. If you have only 10 spare minutes a day, spend it giving special attention to these smart, sincere and enthusiastic trendsetters.
Integration With Your Other Tools
E-mail campaign apps, CRMs, contact forms, landing pages: integrate and enhance them with Flowtown and they become infinitely smarter and more powerful.
Flowtown has received great reviews in Fast Company and The NY Times, amongst others. I think it’s a very interesting tactical tool to explore further. We will definitely try it out here at Mindjumpers.
If you have tried Flowtown or know of similar tools, please share it with us all in the comments.
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