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When talking about aligning social media with your marketing activities, what is important to bear in mind is that overall, throughout all the channels your business is using, the face and values being reflected to your customers should be the same.
This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. So here’s a short checklist of how you can use social media to compliment your marketing activities.
On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.
Research
Search for words and terms your company is paying for and associated with online and integrate them into descriptions and biographies on social profiles.
Tagging
Pictures are a valuable asset: upload them on Flickr and tag the pictures with the search words done in step 1, that compliment and are identified with your company. Upload pictures to your blog posts and on Facebook updates and current and upcoming promotions. Remember to take still shots of your TV commercial and upload and tag the pictures to Flickr with keywords.
Visual identity
Ensure that all your social profiles have the same corporate visual identity and that they are in congruence with one another. There is nothing worse than a company having or using one set of colours, fonts and pictures on their website, and another on their Twitter or Facebook profile. Make sure customers can mentally link from one to another by simply seeing the visual layout.
Links, links, links
Your company’s social profile should contain links to your social profiles in display ads whenever possible. This will allow customers to always know that your links are up to date, and will bring them to the company’s most ongoing projects/promotions. This will also allow your business to be seen as having their online advertising aligned with the latest news.
Blogs
Your blog posts should reflect what is currently happening in your company and should show up to date promotions or ongoing projects. By simply giving the facts and linking about the promotions or projects that are currently running will allow you to add a link to the pre-sell, a landing page for the promotion/projects and allow customers to find their way to exactly what you want them to see. Use your blog to promote your company, the cool projects you are working on, or have just finalized. Remember to ask for customer feedback about your new commercial/product or project and allow customers to see how all that your company does, reflects on what your business is doing/trying to achieve.
Online advertising
Use YouTube. A lot of companies have their commercials on YouTube, and use a YouTube channel to keep track and to allow their advertising to be aired through a company account.
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- The Role of Social Media in Lead Generation [presentation]
