Posted in Facebook on Jul 19th, 2010
There has been much debate about Facebook’s privacy settings during the last year or so – a debate that will probably continue on no matter what. During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. I have found this [...]
Posted in Facebook, Social Network on Jul 16th, 2010
As written on my blog, the movie about how Facebook got started in a Harvard dorm room is now scheduled to hit the theaters around the world in October this year. After reading a bit about the film, especially that it where primary based on the book “The Accidental Billionaires” by Ben Mezrich, I thought [...]
Posted in Best Practise Cases, Social Media on Jul 15th, 2010
You may have noticed the buzz around Old Spice these days. This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which [...]
Posted in Social Network, Tips, Twitter on Jul 15th, 2010
www.howcast.com is a great site to figure out how to do things. I came across this video which gives you a very easy 7-step-by-step on how to use Twitter if you have absolutely no clue about what it is. Twitter can be a valuable social media tool for your business to share information, gather intelligence [...]
Posted in Best Practise Cases, Marketing & Communication, TribeSourcing on Jul 14th, 2010
Many articles and blog posts have been written about Zappos.com as a social media best practice example, but after reading the book “Delivering Happiness” by the Zappos.com CEO Tony Hsieh, it stands clear to me that it’s not all about social media – it’s about a company doing a whole of things right and social [...]
Posted in Marketing & Communication, Social Media, Social Network on Jul 13th, 2010
The social media landscape may seem complex and intangible so I have been searching the web for some useful infographics to show what is going on with social media – let’s just say that I have been inspired by other great social media blogs. I quickly stumbled upon a lot of really impressive infographics, but [...]
Posted in Marketing & Communication on Jul 12th, 2010
This guest blog is written by J-P De Clerck, who is an experienced interactive marketing journalist and blogger. Like Mindjumpers, he is associated with Social Marketing Forum. Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social [...]
Posted in Social Media on Jul 9th, 2010
Youtube is launching a global experiment to create a user-generated feature film shot in a single day. On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project. It will be a historic documentary of the many lives around the planet, [...]
Posted in Marketing & Communication on Jul 8th, 2010
You may have seen the campaign “The Hero” made of Swedish public survive Radiotjänst (whose job is to take charge for peoples boadcasting licence). It’s possible since the video has had 35 million views. In the autumn of 2009 Radiotjänst released an online video called “The Hero” where visitors could upload pictures of themselves or [...]
Posted in Marketing & Communication, Mindjumpers on Jul 7th, 2010
Today I heard some strange sounds. They came from the shopping street in front of Mindjumpers office. When looking out of the window I instantly fell in love and jumped down the stairs with my camera. Four guys from the band Flaskedrengene (The Bottle Boys) were gathering quite a crowd with their alternative music instruments: [...]
