Mindjumpers collaborates with bloggers associated with the Social Marketing Forum. This guest blog is written by J -P De Clerck, who is an experienced interactive marketing journalist and blogger.
Viral marketing is one of the most applied methods in online marketing. The arrival of social media and the integration with other interactive marketing methods like e-mail marketing and video, gives every campaign the potential to rapidly spread across the world wide web.Viral marketing has similarities with word-of-mouth and referral marketing, but is not quite the same.
With viral marketing the focus lies more on wide spreading.In the first place, a viral marketing campaign’s success depends on the willingness of people to share the story. So on first sight it might seem that you can’t do much about it.
Nonetheless, you have control over a big part of the viral campaign, on condition that you use the right tools, integrate the appropriate channels like e-mail and social media and you tell the right story and focus on the relevance of it for the people you would like to engage.
A marketing message that wants to succeed virally, has to be like a story that people will like to share with others. You can give it hand by using enough sharing tools through the distribution channels.
Here are six tips for an integrated viral marketing campaign:
1. Tell a good story
Look for a message that is original, surprising and relevant enough to be spread in function of the target group. Relevant can mean many things such as: valuable, funny, mysterious, teasing, etc.
2. Don’t be too obvious
Don’t make the message too clear. The best viral marketing campaigns make the target group curious which starts online conversations.
3. Make it teasing
Don’t give away everything at once. Make sure you plan your viral campaign in different stages. This will result in a longer viral effect.
4. Combine e-mail, social media and more
Make sure you have an integrated approach in which e-mail marketing, social sharing, social media and even banners and offline actions are integrated.
5. Start with influencers
Those can be identified by social media monitoring and measuring which e-mail subscribers spread your e-mail content the most through sharing tools.
6. Combine e-mail marketing and viral marketing software
Make sure you have the required software that has viral marketing and referral functions to integrate online channels like e-mail and social media.
Similar Posts:
- Five Digital Channels For Word of Mouth Marketing
- Why And How Your Employees And Business Can Become Trusted Influencers
- Flowtown – an Interesting Social Marketing Tool
