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I am a strong believer of social media and the fact that technology can make our social lives more convenient. A huge event like Roskilde Festival that takes place in Denmark 1-4 July is a good example of that.
The festival uses social media with their blog, community, Facebook page and Twitter profile etc., which create better service for you as a guest and makes it possible to find information more efficiently. It also automatically documents some of the many thousands of small experiences taking place during the festival and thereby creates extra value to the festival experience. It can even give those not participating a sense of how it feels to be there. Thereby, social and digital media create more value for everyone, from festival organizer to audience.
But the social media usage arranged by the Roskilde Festival itself is only the tip of the iceberg. Since the event is involving more than 100.000 guests, volunteers and artists, different Facebook and iPhone apps and mashups see its daylight to make things easier in some way or another. For instance you can have Last.fm calculate what festival programme matches your music taste the most based on the music you have been listening to.
A social network that will definitely be used a lot during Roskilde Festival is Foursquare. People will be checking in at different locations, meeting points, camps, stages and so on to let their network know where they are. You can also take part in the competition for becoming The Foursquare Camp of the Year on Facebook. Post the link to your Foursquare camp on Facebook and get people to visit you and check in at the camp. The camp with the most unique check-ins will be the winner.’ Or if you feel like meeting your online friends IRL, you can go for Roskilde TweetUp or for a Foursquare Brunch.
I remember going to Roskilde Festival when people didn’t even have a mobile phone. If you got away from your friends or lost in the crowds, there wasn’t really anything to do about it. In that sense, social media and digital media in general are for sure optimizing the festival experience and also prompting social meetings. With Foursquare I can see where people are and on Twitter I can follow my stream and see where the interesting stuff is happening – everything in real-time.
Let me know if you know other social media initiatives on the festival.
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