Posted in Best Practise Cases, Social Media on Jun 17th, 2010
Remember The Fun Theory that Volkswagen in Sweden did? For you who didn’t see the campaign, I can tell you they did a very good job. The Fun Theory is about how people can act differently – and for the better – when they have fun (as choosing a car with a lower CO2 emmisions). [...]
Posted in Mindjumpers on Jun 17th, 2010
Mindjumpers collaborates with bloggers associated with the Social Marketing Forum. This guest blog is written by J -P De Clerck, who is an experienced interactive marketing journalist and blogger. In his new book Engage!, Brian Solis thoroughly examines the social media landscape and how to effectively use it in business–one network and one tool at [...]
Posted in Marketing & Communication, Social Network on Jun 16th, 2010
More and more cultural and governmental institutions embraces social media, and now the time has come for one of the most famous art institutions: The Solomon R. Guggenheim Museum in New York. They have teamed up with YouTube to celebrate digital media and all the great videos that can be found online. Together they have [...]
Posted in Linkedin on Jun 15th, 2010
Guest blog written by Steffen Hedebrandt, who is passionate about entreneurship, networking, personal and professionel development, which he is trying to grasp through on Ambidextrous. He currently works as a COO at VintageandRare.com I will start this blog post by stepping into a dangerous field and quoting my girlfriends mother, who is a very skilled [...]
Posted in Marketing & Communication, Social Media on Jun 14th, 2010
On November 9th 2010, the Award Gala for The First International Social Media Award Show For Communication And Marketing Professionals will take place in San Francisco.
Posted in Best Practise Cases, Marketing & Communication, Social Media on Jun 11th, 2010
In late May, Samsung was the first to introduce a commercial 3D projection in the Netherlands, adding a whole new dimension to the historic Beurs van Berlage building in Amsterdam. On June 7th, the projection from the Beurs van Berlage building were integrated into the first game-take-over on YouTube. At first, it appears as if [...]
Posted in Facebook, Social Media on Jun 10th, 2010
The thing about risotto is it has a complex simplicity to it. It’s so simple in fact, that you can hardly explain how hard it is to cook perfectly. If the person you’re talking to has little experience cooking, he or she will likely say something along the lines of, “Sure, I can do that”. [...]
Posted in Marketing & Communication, Social Media on Jun 10th, 2010
The Distortion party-festival in Copenhagen is a street based party-festival which in 10 years has developed from 400 visitors in year 2000 to 40,000 visitors this year. But what does that have to do with Social Media? Distortion is very much similar to successful Social Media campaigns. What Distortion does is that it creates a [...]
Posted in Marketing & Communication, Social Media on Jun 9th, 2010
Guest blog written by Christine Dissing, who is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com Don’t disregard Puma as a brand with much at stake during World Cup! Puma might not be the first brand you think of when associating to Soccer, World Cup or players [...]
Posted in Marketing & Communication, Tips on Jun 8th, 2010
Once again, I have been surfing Slideshare and I found three presentations on microblogging to share. Microblogging is a tool used to share knowledge and common interests and to get inspiration. It therefore reflects you as a person, and the interests you have, whether they are private or part of your professional activities. The most [...]
