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As a continuation of one of our previous blog posts about the social media platform Hoist, I would now like to address how the organizational adaptation of working socially positively influences the workflow of internal processes, thus improving the organizational efficiency.
As mentioned, Hoist is a browser-based working platform build on the idea of social networks. From an organizational perspective, the platform makes it possible to manage diverse flows of information and process and secure these into knowledge, available to all employees at any time. Knowledge is effortless being diffused through the organization, (i.e. a pull effect on knowledge sharing seem to arise), which leads to a generation of an automated organizational development process.
One of the latest added features in Hoist, and one that we at Mindjumpers especially appreciates, is that the platform now enables project related task delegation. As a practical example from Mindjumpers, this new feature enables our project management team to delegate specified client project related task to specific employees, respectively. As such, Hoist provides a continuously developing ‘to do list’ for the individual employee, as well as a list to the project management team on delegated task related to a given client project. In this way it becomes increasingly manageable for our project management team to make sure that deadlines are being met and that the deliverables to a given client are processed.
The task feature is open and transparent, which makes it possible for everyone to be updated on which tasks that have been assigned to whom, which again enables others to comment on a given task in progress. This helps to eliminate the risk of having employees misusing resources, as well as increasing the sense of interconnectedness and social relation across the organization.
By adapting to this method of working socially, synergies have already started to show (e.g. by shared responsibility for deadlines, and increasingly shared affiliation for a given client project, since everybody know the roles and responsibilities of everyone else in the organization). As such, the organization seems more agile and framed. By integrating Hoist as a mean for how to solve the continuous management of our client projects, we at Mindjumpers have experienced how two additional dimensions to social media has emerged; social media for Internal Communication and Project Management, respectively. Rather than setting up company policies on the extent of how employees are allowed to use social media networks, we encourage organizations to rethink how these various platforms can be used beneficially to enhance the synergies of organizational knowledge sharing. By doing so, organizations are likely to replace the traditional ‘one to one’ knowledge sharing at the water cooler with a collaborative, multilayered communication platform that serves as a continuously developing social knowledge base, enabling employees to be increasingly productive due to access to relevant flows of information, and thereby contributing to organizational efficiency.
Tomorrow, I try will address how the adaptation of working socially can positively influence the relation to, and collaboration with, clients or customers. In the mean time, try to imagine how your organization might benefit from working socially.
To be continued…
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