Mindjumpers collaborates with bloggers associated with the Social Marketing Forum. This guest blog is written by J -P De Clerck, who is an experienced interactive marketing journalist and blogger.
In his new book Engage!, Brian Solis thoroughly examines the social media landscape and how to effectively use it in business–one network and one tool at a time.
As a guide for branding your business in the era of the social web, this book leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program.
Brian’s book includes everything readers need to learn, begin, and accelerate effective social media programs.
All aspects of social media are covered, from branding over strategy and planning, to social media metrics, ROI and CRM.
As the book says social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers.
With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions.
What do you need to do to win a signed copy of Engage! ?
Simple: join us in the LinkedIn Group of the Social Marketing Forum and reply to the discussion I started there today.
Ask the single most important social media marketing related question you would ask Brian if you could. The best questions will be selected and…answered. And those who asked them win a free signed copy.
Of course there will be something for other members of Social Marketing Forum and its LinkedIn group as well: they will be able to “watch” Brian’s answers to the selected questions.
Good luck, J-P.
Similar Posts:
- The Social Marketing Roadmap [Infographic]
- If You Wanna be My Brand! [Infographic]
- How To Produce Engaging Updates [infographic]
