Today is the day of the UK General Election and many of the UK election activities has been running on Facebook. A large part of the British population uses Facebook and during the last month or so, a mock election has been running taking the temperature of how the outcome of the election would be. The page called Democracy UK on Facebook was launched by Facebook itself.




A good case of user-involvement
The Facebook page has featured live-streamed TV debates where people could post comments and debate alongside the broadcast. The page gave people the opportunity to interact with each other and to give real-time feedback on the performance of party leaders. On an application called Rate the Debate, people could indicate their feelings of the debate, so that the barometer would show the sentiment of the population.

In YouTube, questions from voters were addressed to Gordon Brown, David Cameron and Nick Clegg. The party leaders answered the most popular questions. You can watch their answers here.

By using applications and good functionalities of how to address the politicians, people interested in the election have been able to debate and share opinions. Most of all, it has been possible to continuously follow how the wind blows and compare votes in different regions. According to the Facebook mock election, Nick Clegg is the winner with 42 percent of the votes. It will be interesting to follow whether the online world will reflect the real election.

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