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Festivals and concerts are part of the summer. But you won’t need a thick wallet or take time off from work to experience the music and the amazing shows. The digitization allows us to record, share and take part of enjoyments from around the world.
One of the greatest festivals is the Danish Roskilde Festival that always hands its visitors a magic atmosphere and hot artists. In cooperation with Roskilde Festival, Sony Ericsson has as the official Social Media Partner and one of the head sponsors launched a campaign called The Copenhagen X Sessions. The strongest names from the upcoming Danish music scene have been invited to a studio for recording live sessions. The best moments have been captured in both pictures and sound. The result is 18 X Session – 18 different bands and 70 unique captures of the intensity of the live performances. You can see the videos and pictures on the site and on a series of social media platforms such as Flickr and Facebook, all free for you to download. The site is connected to Facebook and you can add comments and easily share it to your profile.
The campaign is totally focused on the unique experience you get from a live performance and Sony Ericsson promotes their Xperia phones as your best friend when you want to immortalize the moment and share it with your friends. I wonder why they haven’t taken advantage of using the phone for photos or video recording to demonstrate its qualities. On the other hand they build a stronger approach to the world of music as they connect with one of the world’s largest music festivals. The Copenhagen X Sessions shows prove how to adjust function and content to their audience’s need and social media behavior. There is no doubt that Sony Ericsson is being seen as a provider of great music devices and this campaign will strengthen the approach.
We wanted to get an insight on what the long term idea for X Session is, so we caught the Communication Planning Director from Mediaedge: Cia in Denmark, Kristian Bæk-Mikkelsen on Twitter for a 140 character input:
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