Are you considering whether it would be valuable for your business to run a blog. There are many excuses to get around the issue: “we don’t have the time or resources” or “it doesn’t make sense in our industry”.

Many people hesitate on using social media including blogging because they feel like they can’t control what is being said and are perhaps used to more formal communication like a press release. But event though you are not present in social media or on blog, people will still talk about your brand. So you might as well be there and create value around your brand.

Here are some reasons why we think it is a good idea to run a blog, describing some of the most obvious benefits.

1. Create brand awareness
First of all, running a blog is a golden opportunity to expose your brand and to create a closer connection to your tribe.  When you blog your show who you are and readers will get more sense of you as a company, employers and your corporate culture. Sharing your stories from within the company adds authenticity to your brand and transparency for possible clients. Also, blogging is also a way to open up your brand and creating the possibility to have a dialogue with your readers in the comment field.

2. Show your expertise
Don’t be afraid to be a leader. When you show your know-how and provide good content with tips and insights, you can establish yourself as a leader within your field of expertise. If you are not afraid to show your competences and what your business is all about, it can give you credibility along the way.

3. Generate leads
In the long run, if you are good at creating content, showing your expertise and exposing it, your blog will support you in generating leads and selling products. A strengthened image will help you to establish yourself and thus influence purchasing decisions once you have the attention of potential customers and business partners.

4. Improve traffic to your site
Another inescapable advantage of running a blog is the fact that it increases traffic to your site. If the blog is connected to your company website, it will automatically expose other features as well. Therefore, the chances that people will pop by your ‘about’ page is considerably larger. Also a blog improves your seach rankings since it is being updated with new content. Every blog post you make will be searchable on the web and increase your chances to be found in relation to a subject or issure you write about.

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Tags: Blogging, Branding, generate leads, improve site traffic, why to run a blog