Ever heard about The Golden Egg?

- If you are a professional within the advertising business and living in Sweden I’m sure you have. Guldägget (The Golden Egg) was first arranged in 1960 and it is the oldest, largest and most prestigious award in Sweden. The purpose is to bring the best advertisement into the spotlight, lead the branch forward and raise the level of the creative standard. Guldägget rewards both the agency behind the advertisement as well as the assigner.

Guldägget should inspire and give courage to a whole branch. This increases the willingness to give more effort into the work when creating advertisement and good communication. Guldägget 2010 will be held the 15th of April. We have done 7 best practices of the nominees within one of Guldägget’s categories: Interactivity Other Digital Media.

Once again I can assure you one thing – you will be impressed. I’m not just saying this because I’m from Sweden and the nationalist within me is telling me to. I say this to you because what we can achieve with social media marketing is impressing.

Check out our best practices of how companies have gained value by using social media or go to Slideshare and download the presentation:

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Tags: Advertising, Best Practise, business value, digital media, Guldägget