Posted by How do you show potential costumers that a mobile is designed to withstand rough handling? You show live stream video from of the phone falling into water – and enable people to interact with it.
This is what Samsung is doing at the moment reinventing the old coin game where you play a coin to make it push other coins out. Only Samsung’s game replaces the coins with telephone calls and vibrating mobiles.
Samsung Shakedown is an online campaign for Samsung’s b2100 mobile in Sweden. The campaign website shows a live stream of 70 mobiles on a table. To win one of them you have to call a number followed by the number on the phone. If your call is the one that makes the phone vibrate off the table and into the aquarium – you win it.
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What i’ve heard, the agency is From Stockholm With Love. http://www.fromstockholmwithlove.com