eMusic Launched Facebook Connect And Made Sharing Easier

Posted by Jonas Klit Nielsen Feb 3rd, 2010

Monday the 1^st of February, eMusic launched the Facebook Connect feature, making it easier to join and share music information with the 175 million daily users on Facebook. If you haven’t heard about eMusic, I guess quoting The Rolling Stone Magazine should give you a hint – “Music fans are migrating to eMusic, the iTunes music store’s cheaper, cooler cousin”.

No doubt that eMusic have seen the light, in the more and more powerful Facebook platform, right now ranking the fourth-most trafficked website in the US.

Facebook Connect is for eMusic not only a tool to make it easier to join, it also makes the user able to publish their eMusic activities back on Facebook. This way people share more favourite music with their friends than ever before.

For example, eMusic subscribers can post album ratings, personal reviews, album and artist links to their Facebook profile, which will then appear in their friends’ news feeds. This can be done with the simple click of a button from various album and artist pages on eMusic.

Building Online Identity

Community building, interaction, engagement and identity are some of the words popping into my mind, and the last one – identity as the most powerful one.

A big part of Facebook is to show our identity to the world, or lets say the closest 3-800 friends Only few things are creating peoples identity more than music -everyone loves music – and there are many different opinions on it.

For the last 10 years I have been working for different radio stations in Denmark. During those ten years, even though I worked with sales and marketing, when I talked to clients or in private, everybody wanted to talk about music and everybody had an opinion about music.

Just think of when you last looked at your Facebook feed and saw one of your friends had shared a YouTube video of a song they loved.

No doubt in my mind that this is worth checking out – this can make eMusic bigger, this is the essences of what will work on social media platforms like Facebook.