
Do you run an online community? Some years ago it was expensive and difficult to programme a virtual meeting place. Today it’s free and really simple thanks to Facebook.
Still, many companies who start a Facebook page never succeed. Valuable resources are vasted because these companies fail to understand that online interaction is about PEOPLE.
There are certain ways to win the hearts and minds of the people in your community.
Kellogs does it. Nike does it. Novozymes does it. They build strong communities by befriending, motivating and engaging people. And all this can be done on a simple Facebook page.
We have come up with 5 tips worth following, if your company wants to succeed in building community engagement:
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