Monthly Archive for January, 2010

Lego has launched a new site called Lego Click where they manage to make excellent use of social media to strengthen their brand and build a community. Lego is already a strong brand that from an early point has been good at connecting to their customers and make them co-create. In developing their products they […]

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Our guest blogger is an experienced interactive marketing journalist and blogger. He has a blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum: Many social media marketing experts claim you can’t measure the ROI of social media marketing. That’s complete nonsense and a proof that some so-called social media experts don’t know what ROI […]

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Success of business lies in flow of information and knowledge through learning The world is changing around us. Faster than ever before. On one side, Internet and mobile communications are connecting the world as a whole. As a result, most people can easily get knowledge for 0,00 Dkk, where it used to take a lot […]

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We are happy to feature this interesting guest blog. The author is an experienced interactive marketing journalist and blogger. He has a blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum. With a presence in 206 countries, drafting a social media policy must be a challenge for a company like Coca-Cola. By […]

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Some of the beauty and real value of social media, no matter if you are a big corporation, a small business or an individual, is the possibility to connect with people and create new and perhaps unexpected relations. These new relations can become very valuable: it can mean new business opportunities, new knowledge or new […]

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In this massive social media crowd it may feel like your voice disappears within the noise. Don’t forget who rule the world of social media though. It’s the people. It’s your comments, ratings and sharing that create better and better outcome. In order to improve our own communication and community strategy we have made this […]

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There’s a new currency on the market. It’s neither sex, power nor money. It’s social reputation. The Whuffie Bank is a non-profit organisation dedicated to building a new currency based on reputation that could be redeemed for real and virtual products and services. The higher your reputation, the wealthier you are. The Whuffie Bank tracks […]

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Red, Black, White

A lot of women on my Facebook have had a one word status for the past week or so: red, black, white. My curiousity led me to ask someone who had ’black’ on their status what it was all about.  And they replied, explaining to me shortly that you had to put the colour of […]

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Make no mistake about it, I’m a believer. Working with Social Media every day I see the immense powers of our new connected world. It’s easy to become a fanatic dogmatist. Being too serious about yourself though, can seriously damage your healthy critical sense. This goes for all those in love with Social Media – […]

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Do you run an online community? Some years ago it was expensive and difficult to programme a virtual meeting place. Today it’s free and really simple thanks to Facebook. Still, many companies who start a Facebook page never succeed. Valuable resources are vasted because these companies fail to understand that online interaction is about PEOPLE. […]

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