Mindjumpers » Blog Archive » Statement Bubbles, COP15, the Streets and All That Jazz

Posted by Jonas Klit Nielsen Dec 8th, 2009

After almost six months of building the community and creating awareness around the low-temperature washing, CO2-saving, climate friendly choices demanding campaign ‘I do 30’, it’s now Christmas or not Christmas yet actually, it’s COP15 in Copenhagen.

Half a Year of Doing 30

For the last six month, it has been a wild ride of unexpected opportunities generated from the social media use of the campaign and the created awareness. More than 20 on and offline articles and more than 35 blogs have written about the campaign, not only in Europe but also around the globe.

Comparing with the share of other climate initiatives and campaigns, I don’t think it’s all wrong to say, that the campaign has gotten its fair share of voice.

All along, the campaign has been a low budget campaign, driven by people simply wanting to help and making use of new technologies at its best. The campaign has had a visual drive with more than 12 published videos on the YouTube channel generating around 300,000 views.

The Challenge of COP15

So, now we have reached COP15, and we’ve been too busy to plan what to do during the ten days of climate conference. And besides, it’s not much fun to plan with close to no budget So what to do? It’s close to impossible to buy your way out of attention during this week where I guess that the spend from companies is no less than $10 million, and probably way more.

Well, we wanted to have fun, and we wanted to include our ‘I do 30’ community on Facebook. So instead of just going out to document COP15 and Copenhagen and bring that to the community, we wanted, in theory, to bring the community to Copenhagen.

The Statement Bubble

We came up with a simple idea, probably inspirered by the new ways we communicate on Twitter, Facebook and so on. We made a real life speech bubble (cost less than $100) and now offer to wander around the streets of Copenhagen with ‘I do 30′ statements from the community in the bubble. Everything is of cause being filmed and put back to the community.

You might think, well that does not seem like a lot, they will never get heard, what will happen? And you are right, we don’t know – and that’s the whole point. But what we do know is that in this new wired and connected world, fun and surprising things will happen. It has so far, and if we are ready to take the ride, things will happen…

These are the first two films in the Statement Bubble series. We will be making a lot more during the next ten days for I do 30.

So watch out for a guy with a giant speech bubble on the streets of Copenhagen.