Posted by Obama does it, Apple does it, Google does it and Nike does it. It is all about involvement of your potential customers and letting them contribute to the development of your product or brand to create value.
Take for instance Nike. On many of their web pages there is an in-built feedback button so that you can easily give your feedback to a product, ask a question or share your idea. For each idea people can rate the various ideas. This is a handy tool for Nike to develop their products in a direction that is useful for its many customers, which is exactly the essence of the new way of building business.
This does seem so logical: build products your customers ask for, build a brand your tribe will spread the word about. But its not traditional marketing or product development thinking – it is in our opinion the only way to build business in this new era.
Nike also has a community site that has more or less the same functions. This way, Nike can always stay connected to their community and see what the most popular ideas are and know about common problems.
At Mindjumpers, we call this working method tribesourcing. It is about involvement by sourcing to your tribe, your consumers, your community. Read more about our tribesourcing approach here.
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