Written by Tehneyat Waseem
In times where political messages are crucial, and everyone are attempting to make changes in order to encourage politicians to make environment-friendly changes in connection with the UN Climate Change Conference this December in Hopenhagen, aka Copenhagen, Endomondo has taken the initiative to start the ‘Run for Hopenhagen‘ challenge.
Endomondo has teamed up with and is supported by numerous large Danish companies and causes (among others Carlsberg and ‘I do 30′). Brilliant idea, and a brilliant way to market yourself (good thinking Endomondo!). Endomondo is a social networking site for people who run, swim, cycle etc, and allows you to track your sports data and connect with people with similar interests. It’s brilliant as it allows you get inspired by others, as well as challenge and support eachother’s efforts. Who said you needed a running buddy to go running?
If you are one of the million people who run, then join the cause and register your miles. I think this campaign is brilliant, and the only, and I really mean the ONLY thing that would make this campaign even more brilliant would be a very cool viral film.
You can check the progress of people running for Hopenhagen here. All I can say is: woop woop to Jesper Berg ;)
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