Many social media theorists and business owners argue that you can’t measure and prove return of investment (ROI) of your business’ social media activities. And that might be true. I for one think that it’s difficult – if not impossible – to put numeric quantities around human interactions and conversations – which are not quantifiable. But there is no doubt that there is a ROI if you manage to create dialogue and conversations with social media users – it just might not be tangible. If you really manage to build authentic relationships and gain beneficial feedback from the tribe surrounding your brand the return of investment will be visible through long term, loyal supporters of your brand.

See for yourself:

 

 

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Tags: Return of investment, ROI, Social media ROI