Written by Thilde Vesterby
On some corporate websites you will find a little widget with a blue bird holding a sign saying ”Follow Me”. More and more companies create accounts on Twitter – and according to the following information; that’s a very good idea.
A new survey created by the College of Information Sciences and Technology at Penn State shows that 20 percent of all tweets contain requests for product information or responses to these requests. 20 percent! With more than 20 million users and around six million active users a day, that’s a lot of tweets.
According to Professor, Jim Jensen, who conducted the survey “People are using tweets to express their reaction, both positive and negative, as they engage with these products and services. Tweets are about as close as one can get to the customer point of purchase for products and services.”
The survey found that many Twitter users use their tweets to connect with products. This not only gives companies a chance to eliminate damages when customers aren’t satisfied, it also gives companies a rich source of information concerning issues and questions that customers have regarding their products.
So companies; you have to realise that people are talking about your brand or product on Twitter and that by creating a Twitter account and listening to tweets you can interact with users and consumers, learn from them and provide them with the information they’re looking for. You will have to learn to listen and interact on the premises of the users, which will take some work and time. But when you do, you will be able to add a lot of value to your business.
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